Awhile back I did a Blog on Progresso Soup vs Campbell's and predicted Campbell's would take
a significant market share hit because Progresso was so much better. It's coming true!
Now you see a lot of sales and other marketing activity with Progresso so not only have they won the taste war, they are raising their visability.
Wednesday, April 14, 2010
Monday, April 12, 2010
THE IDEAL HEALTH FOOD!!
A lot of us are continually looking for the ideal health food. Low in sodium, fat, and that magic word, calories.It needs to meet all these criteria and in addition, must diminish our appetite
I like to think I've found the answer. ..and it lies right under our noses.
MATZAH
WHAT!!! Those flat, tasteless pieces of board that were first baked thousands of years ago in
Egypt with just wheat flour and water. That's right, it's the perfect food to meet today's
exacting standards for good health. Thought to be a food mainly used by the Jewish
people, if you read the ingredients and nutrition value on the box, you'll quickly find it
meets all the criteria for an excellent health food.
As far as taste, there are a number of brands, one of which may surprise you. It is tasteful and you can always smear a slight bit of jelly on it. Won' t add very much of the forbidden
ingredients. Not only is it tasty (in my opinion), but imprinted on the boxes are original drawings created by two very talented Israeli artists including The Story of Exodus.
So not only are you maintaining good health, you get to enjoy the drawings as well.
The name of the Matzah is OSEM, ISRAELI matzah. You should be able to find it in most Deli's and Supermarkets.
I get no compensation for this, just the reward that brings good health to you and the pleasure of making this discovery. The marketers get a Marketing Mistake award for not promoting this matzah as a valuable health food
A lot of us are continually looking for the ideal health food. Low in sodium, fat, and that magic word, calories.It needs to meet all these criteria and in addition, must diminish our appetite
I like to think I've found the answer. ..and it lies right under our noses.
MATZAH
WHAT!!! Those flat, tasteless pieces of board that were first baked thousands of years ago in
Egypt with just wheat flour and water. That's right, it's the perfect food to meet today's
exacting standards for good health. Thought to be a food mainly used by the Jewish
people, if you read the ingredients and nutrition value on the box, you'll quickly find it
meets all the criteria for an excellent health food.
As far as taste, there are a number of brands, one of which may surprise you. It is tasteful and you can always smear a slight bit of jelly on it. Won' t add very much of the forbidden
ingredients. Not only is it tasty (in my opinion), but imprinted on the boxes are original drawings created by two very talented Israeli artists including The Story of Exodus.
So not only are you maintaining good health, you get to enjoy the drawings as well.
The name of the Matzah is OSEM, ISRAELI matzah. You should be able to find it in most Deli's and Supermarkets.
I get no compensation for this, just the reward that brings good health to you and the pleasure of making this discovery. The marketers get a Marketing Mistake award for not promoting this matzah as a valuable health food
Sunday, April 11, 2010
Thursday, April 8, 2010
Marketing Mistakes & Brilliance
There are highly paid stock analysts who never get it right. and..there are poorly paid stock analysts who guess and hit it correctly once in awhile. I am neither (don't get paid) and I am going to try a different approach.
I am actually going to listen to as many people as possible, and arrive at a a conclusion based on what the street, the average shopper, is saying...and then post the results in this blog...
Who am I? Well I think I have enough experience through my long career in management and marketing to be able to sense things, and to pickup marketing mistakes when I see them.
...and conversely, great marketing moves born of brilliant insight (and sometimes lucky breaks)
How can this blog help you, maybe even financially? First of all it costs you nothing to read it. We will publish the URL address at the end of each blog. Simply type the URL in the address bar and click on the enter key.
No charts, graphs, monthly subscription fee. Just your input when you feel like commenting on the written material. I am listening to the market. Let me share it with you!!
How can this work? Let me give you an actual example that just occurred,
Gillette discontinued their lowest priced razor blade TRAK II. They did it with no warning so that the store personnel as well as the TRAK II faithful customer didn't see it coming and were
forced into a much higher priced blade. In one Walmart, the store personnel weren't even aware that the blades were no longer available.
That was, in my opinion, a MARKETING MISTAKE
Now...Buy some of their stock with the idea that this Marketing Mistake will help cause the stock price to fall. ..and indeed the stock price has shown a bearish trend of late. Look it up
yourself in http://www.bigcharts.com/ Strategy...buy short.
Note!! Gillette was purchased by P&G a while ago and so the downside possibilities mentioned in this BLOG caused by the Trak II mistake will probably be less impacted.
I am not naive enough to think this mistake alone will be the sole cause of their stock price decline but it sure will impact it to some degree.
Disclaimer
We are not responsible for the performance of any stock mentioned in this blog.
I am actually going to listen to as many people as possible, and arrive at a a conclusion based on what the street, the average shopper, is saying...and then post the results in this blog...
Who am I? Well I think I have enough experience through my long career in management and marketing to be able to sense things, and to pickup marketing mistakes when I see them.
...and conversely, great marketing moves born of brilliant insight (and sometimes lucky breaks)
How can this blog help you, maybe even financially? First of all it costs you nothing to read it. We will publish the URL address at the end of each blog. Simply type the URL in the address bar and click on the enter key.
No charts, graphs, monthly subscription fee. Just your input when you feel like commenting on the written material. I am listening to the market. Let me share it with you!!
How can this work? Let me give you an actual example that just occurred,
Gillette discontinued their lowest priced razor blade TRAK II. They did it with no warning so that the store personnel as well as the TRAK II faithful customer didn't see it coming and were
forced into a much higher priced blade. In one Walmart, the store personnel weren't even aware that the blades were no longer available.
That was, in my opinion, a MARKETING MISTAKE
Now...Buy some of their stock with the idea that this Marketing Mistake will help cause the stock price to fall. ..and indeed the stock price has shown a bearish trend of late. Look it up
yourself in http://www.bigcharts.com/ Strategy...buy short.
Note!! Gillette was purchased by P&G a while ago and so the downside possibilities mentioned in this BLOG caused by the Trak II mistake will probably be less impacted.
I am not naive enough to think this mistake alone will be the sole cause of their stock price decline but it sure will impact it to some degree.
Disclaimer
We are not responsible for the performance of any stock mentioned in this blog.
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