Marketing Mistakes & Brilliance

There are highly paid stock analysts who never get it right. and..there are poorly paid stock analysts who guess and hit it correctly once in awhile. I am neither (don't get paid) and I am going to try a different approach.

I am actually going to listen to as many people as possible, and arrive at a a conclusion based on what the street, the average shopper, is saying...and then post the results in this blog...

Who am I? Well I think I have enough experience through my long career in management and marketing to be able to sense things, and to pickup marketing mistakes when I see them.
...and conversely, great marketing moves born of brilliant insight (and sometimes lucky breaks)

How can this blog help you, maybe even financially? First of all it costs you nothing to read it. We will publish the URL address at the end of each blog. Simply type the URL in the address bar and click on the enter key.

No charts, graphs, monthly subscription fee. Just your input when you feel like commenting on the written material. I am listening to the market. Let me share it with you!!

How can this work? Let me give you an actual example that just occurred,

Gillette discontinued their lowest priced razor blade TRAK II. They did it with no warning so that the store personnel as well as the TRAK II faithful customer didn't see it coming and were
forced into a much higher priced blade. In one Walmart, the store personnel weren't even aware that the blades were no longer available.

That was, in my opinion, a MARKETING MISTAKE
Now...Buy some of their stock with the idea that this Marketing Mistake will help cause the stock price to fall. ..and indeed the stock price has shown a bearish trend of late. Look it up
yourself in http://www.bigcharts.com/ Strategy...buy short.

Note!! Gillette was purchased by P&G a while ago and so the downside possibilities mentioned in this BLOG caused by the Trak II mistake will probably be less impacted.

I am not naive enough to think this mistake alone will be the sole cause of their stock price decline but it sure will impact it to some degree.

Disclaimer

We are not responsible for the performance of any stock mentioned in this blog.